Some individuals follow trends in the local art scene, while others define them. WakeupWesss, a DJ and producer, and the creative mind behind Dgtlconcrete, is one innovator shaping underground music’s future. From his deep connections with local talent to working with high-profile artists, Wes is dedicated to creating something organic and lasting within his community. In a recent interview, he shared insights into his journey, creative process, and the importance of collaboration. Check his Instagram here.
Getting Started: From Famous Dex to Local Collaborations
Wakeupwesss’s path into music production began in early 2017, with his first significant collaboration being a track with the rapper Famous Dex. While this marked a milestone in his career, Wes quickly realized that true growth would come from building something more personal and long-lasting.
“I learned a lot from that experience,” Wes shared. “But it made me want to build something organic with local artists. I wanted to really connect with the community.”
This ethos of nurturing local talent and focusing on long-term relationships has become the cornerstone of Dgtlconcrete and Wes’s work. He is committed to supporting underground artists and bringing them to the forefront through his unique lens.
The Creative Process: Inspiration, Research, and Versatility
Wakeupwesss’s approach to producing music for underground artists is spontaneous and thoughtful. “It usually starts with inspiration,” he explained. “If I hear a sample or a drum pattern while I’m out or listening to music, I immediately think of who I can hear on it.” This ability to instantly connect sounds with potential collaborators is a hallmark of Wes’s versatility as a producer.
In addition to being driven by instinct, Wes also takes a scholarly approach to music. “I love researching music,” he noted. “It helps me stay versatile and pull from a wide range of influences.” His openness to different genres and styles of music helps him stay flexible and ensures that each project he works on feels fresh and unique.
Promoting Local Artists: Organic Growth Through Genuine Passion
When it comes to promoting artists, Wes admits he’s a bit of a perfectionist. “But,” he adds, “I usually just talk about any artist I truly like.” This genuine passion drives his social media and blog posts at dgtlconcrete.com. He may not always have the time to boost posts or push hard on advertising, but what he does share comes from the heart.
“The growth has been organic, and I am beyond appreciative of that,” Wes says. His approach to promoting local talent reflects his overall philosophy: growth through authenticity and genuine connection.
Dgtlconcrete & The Art of Visual Storytelling
Wakeupwesss doesn’t just produce music; he also captures its essence through videography. For him, creating a music video is akin to blending two sensory experiences—sound and sight—into something greater than the sum of its parts.
“I get this feeling like in the movie Ratatouille when the rat eats the fruit and cheese at the same time,” Wakeupwesss explains. “It’s the perfect pairing. When I hear a song (the fruit) and visualize something for it (the cheese), that’s when the magic happens.” This keen eye for visual storytelling helps bring the energy of underground music to life in a way that resonates with artists and fans alike.
Wakeupwesss & Building Partnerships
Collaboration is crucial for Wes, whether in the studio, behind the camera, or at live events. “Collaboration is so important,” he notes, highlighting its impact on his growth. Dgtlconcrete has forged strong connections with talented producers, artists, and creatives over the years.
One of the standout names he mentions is Redbrags, a creative partner who’s been instrumental in helping Wes bring his artistic vision to life. “Red got me into making videos, too,” he shares. “They’re always willing to help when it comes to making things happen.”
Wes fondly recalls our connection, crediting me, JD of Lucid Media, with teaching him a lot about the industry. “I’m more than glad to call you my friend,” Wes says. He continues, acknowledging the contributions of Cashcors, Richiexo, Wiseboy Jeremy, and others who helped Dgtlconcrete grow and improve.
Live Basement Shows: Bringing People Together
One of the most exciting aspects of Wakeupwesss’s work is cohosting live basement shows. These intimate gatherings have become a staple of the underground music scene, where artists, fans, and creators unite to celebrate their love of music. Wes describes these events as incredibly rewarding because of the sense of community they foster.
“My most memorable experience has to be my first show with Baby Osamaa,” he recalls. “I didn’t realize how crazy it was until her dog was on stage with a diaper, and all my friends were turnt. It was just pure fun. Good times.”
Overcoming Challenges: Learning from Mistakes
Like many in the music industry, Wes has faced numerous challenges. One of his biggest obstacles was entering the industry without a clear plan. He acknowledges that he was unprepared the last time he came close to breaking through.
“This time, I’m ready,” Wes confidently states. “I’m learning from my mistakes and pushing myself to be better every time.” His resilience and determination are crucial to his ongoing success in the industry as he continually evolves and refines his craft.
Advice for Aspiring Producers and Creatives
For those looking to break into music production, videography, or event hosting, Wes offers some sage advice: “Patience. Be content when things don’t go your way, but keep that hunger for the next opportunity.” He emphasizes the importance of taking risks and embracing failure as part of the journey.
“Life is temporary,” he says. “Why not take risks? You only get one chance, so make it count.”
What’s Next? Future Projects and Vision
Looking ahead, Wes is excited about the future of Dgtlconcrete, especially an upcoming project with his crew. “Shoutout to Jai, Kay, and Kale. It wouldn’t be possible without them,” he says, hinting at more exciting work in the pipeline.
As for the long-term future, Wes remains focused on the present, emphasizing the importance of enjoying each moment. “I don’t know exactly where I’ll be in the next few years,” he admits. “But I just know I want to wake up every day doing what I love.” For Wes, the future is not over-analyzed; it must be embraced with creativity, intention, and passion.
Final Thoughts
Wes, the creative force behind Dgtlconcrete, is not just a DJ and producer; he is a vital part of the underground music scene, connecting people, sounds, and ideas. His commitment to local talent, collaborative spirit, and ability to fuse music with visual storytelling make him a significant player in the industry.
With a passion for their craft, WakeupWesss and Dgtlconcrete are rising rapidly. We can’t wait to see where this journey takes him next. Check out his Instagram, SoundCloud, and YouTube.
And as always…
STAY LUCID
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