As an independent artist, your website is more than just a digital portfolio, it’s your online headquarters, storefront, and direct connection to fans and industry professionals. But choosing the best website builder for artists in 2025 can be overwhelming, especially when juggling music, art, marketing, and finances on your own.
Why Independent Artists Need a Website?
🎤 Lack of time: You’re busy creating and performing—who has time for complex web design?
💰 Tight budget: Website builders can be expensive, and indie artists often work with limited funds.
📈 Monetization challenges: How effectively do you sell music, merch, or services?
🔗 Social media dependency: Platforms like Instagram and TikTok are great, but what happens if they disappear?
📢 Building an audience: How do you drive traffic to your website and turn visitors into paying fans?
The good news? You don’t need to be a web developer to build a professional, revenue-generating site. The following best website builders for artists offer friendly features and easy-to-use tools, so you can create your brand and make money!
*Disclaimer: The following post contains some affiliate links to associated websites*
WordPress (Best for Customization & Growth)
👉 Affiliate Link: WordPress
“I want full control over my site, but don’t know how to code.”
WordPress is best website builder for artists who want total customization and long-term scalability. WordPress lets you design your site to showcase artwork, sell digital downloads, or run a blog. Our website is built on WordPress, and we’ve been loving it!
Key Benefits for Artists:
✅ Thousands of customizable themes for musicians, painters, photographers, and more
✅ Plugins like WooCommerce make it easy to sell music, merch, and concert tickets
✅SEO-friendly tools help you rank higher in Google searches
✅ Blogging & email marketing integrations help grow your fanbase
💡 Best For: Independent artists wanting flexibility and willing to learn a scalable platform for their careers.
Squarespace (Best Designs & Simplicity)
👉 Affiliate Link: Squarespace
“I need a beautiful website, but I don’t have time to design one from scratch.”
If design matters to you but you don’t want to mess with coding, Squarespace is one of the best website builders for artists. Squarespace’s sleek templates make it easy to create stunning professional portfolios or stores.
Key Benefits for Artists:
✅ Gorgeous templates that make your brand look professional instantly
✅ Drag-and-drop editing means no coding or tech headaches
✅Built-in e-commerce tools for selling art, music, and merch
✅Integrated social media tools to sync with Instagram, YouTube & more
💡 Best For: Artists seeking an elegant, professional-looking site without the complexity of a traditional setup.
Wix (Best for Easy Website Building with AI Assistance)
👉 Affiliate Program: Wix Affiliate Program
“I don’t know where to start, and I need something super easy.”
Wix is the easiest website builder for beginners, making it best website builders for artists in 2025 who need a website up and running fast. The platform’s AI-powered design assistant can build your site based on a few questions.
Key Benefits for Artists:
✅Super simple drag-and-drop builder (great for beginners)
✅ Wix Music allows you to sell music commission-free
✅ AI-powered site builder that creates a personalized design for you
✅SEO and marketing tools help drive traffic to your site
💡 Best For: Indie artists seeking a straightforward, hassle-free website with integrated tools for selling music and merchandise.
Shopify (Best for Selling Merch & Digital Products)
👉 Affiliate Link: Shopify
“I want to sell merch, but I don’t have a huge budget for inventory.”
If selling merchandise, music, or digital products is your primary focus, Shopify is best website builder for an artists e-commerce platform. Shopify is built specifically for online stores, unlike other website builders, making it perfect for indie musicians, painters, and designers.
Key Benefits for Artists:
✅ Sell anything—vinyl, digital downloads, art prints, apparel & more
✅ Easy integrations with Instagram, TikTok, YouTube, and Facebook
✅ Dropshipping & print-on-demand options are available (so no upfront inventory costs)
✅ Powerful analytics & marketing tools to increase sales
💡 Best For: Artists focused on monetizing their work and growing their merch business.
🏆 Final Thoughts: Which Website Builder Is Right for You?
Not sure which one to choose? Here’s a quick breakdown:
✅ WordPress – Best for customization and long-term growth
✅ Squarespace – Best for stunning, ready-made designs
✅ Wix – Best for beginners who want a quick, easy setup
✅ Shopify – Best for selling merch, music, and digital products
A professional website is essential for building your brand, growing your fanbase, and earning money as an independent artist. Make sure you check out our resources on How to Make Money from Music, Music Industry Basics, and Best NJ Record Labels for more!
Are you already using one of these platforms? What’s the best website builder for artists in 2025? Drop a comment and let us know which one works best for you! 🚀
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