Being an independent artist can be exciting but it also can be overwhelming. Here are 5 things every independent artist must do to help you stay ahead to build a successful career!
Choose the Right Distributor
Before your music can hit streaming platforms, you’ll need a distributor and picking the right one is crucial! Distributors handle the process of getting your songs onto platforms like Spotify, Apple Music, Youtube, and much more. Some of the most popular options include:
• CD Baby
• TuneCore
• UnitedMasters
• DistroKid
Every distributor has different features, royalty structure, and prices. Make sure to do your research to find the one that is the right fit for you and your goals.
Establish a Social Media Presence
In today’s music world, establishing a social media presence is necessary. It’s where fans can discover new artists, trends, and communities.
Even if you’re performing live or networking in person, your digital presence can reach audiences far beyond your local scene. Some social media apps that can really bring in engagement are: TikTok, Instagram, Facebook, and Threads.
Consistency is key. Post regularly, engage with your followers, and let your personality shine. Social media isn’t just about promotion, it’s also about connection. How to Grow a Social Media Presence.
Protect Your Music: Copyrights & Performing Rights Organizations (ASCAP/BMI)
Before releasing your music, make sure it’s protected. Copyrighting your songs, beats, and cover art ensures that your creative work legally belongs to you. This ensures that no one else can profit from it without permission.
In addition, register with a Performing Rights Organization (PRO) such as ASCAP or BMI. These organizations collect and distribute royalties whenever your music is played publicly whether that be in restaurants, on the radio, in films, or on TV.
You already earn royalties from streaming, but PROs help you tap into another crucial revenue stream: publishing royalties.
Develop Your Brand
Your brand is your identity as an artist! It’s what makes you recognizable in such a crowded industry- how you sound, look, and connect with your audience.
Branding isn’t just about visuals, it’s also about your tone, message, and story. It is the beacon guiding listeners to your new releases. The more authentic and consistent your brand is, the more it will resonate with listeners and attract loyal fans.
Take the time to find your artistic voice and aesthetic. Your brand should represent who you are and what you stand for.
Be Authentic!
Above all else, stay true to yourself. Authenticity is what makes artists unforgettable and is VERY crucial in this world!
The journey as an independent artist isn’t easy- there will be challenges, rejections, and setbacks but NEVER lose sight of who you are! Stay grounded, stay creative, and keep pushing forward. And consider the 5 Things Every Independent Artist Must Do
Your individuality is your greatest asset.
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